Friday, December 2, 2011

De Lorenzo Pops Up

Last week we learned from Racked about The Warby Parker Holiday Spectacle Bazaar, "a several-months-long pop-up fair in an old garage space in Soho."

I don't know from Warby Parker (named after Jack Kerouac characters, they sell reasonably priced designer eyewear, including monocles and also $10,000 yurts). I do, however, know what that "old garage space" used to be.

Since 1968 this little brick building was home to the De Lorenzo metalworking shop, a business that went back to 1907. It survived and thrived through three generations of the same family. They sold the building in 2008 for a large, undisclosed sum to a "developer seeking to put up a luxury condominium building."


Oddly enough, three years later the little brick building is still sitting there. Maybe the money for the luxury tower fell through. It's only a matter of time. For now, on the fading signage, you can still see the old phone number with its WA.5 exchange--the WA stood for Walker. And inside the pop-up shop, you can get a glimpse of what was.


EV Grieve said...

Seems like the PERFECT space for a high-end specialty cocktail lounge with drinks created in the spirit of the shop. Like, the Metal Cutter:

2 parts Alizé
1 part Grand Marnier

Garnished with heavy-duty rivets.

Meanwhile, the chef, who recently moved here from Portland and was photographed for an upcoming trends piece in Page Six Magazine about fashionable chefs who are budding ornithologists, creates the bites for the small-plates menu with a blowtorch.

Jeremiah Moss said...

you're in fine form today, Mr. Grieve!

EV Grieve said...

Thanks. It's the Alizé.

Anonymous said...

The real estate deal fell through because the developers could not get a zoning Variance. They wanted to build a commercial building.

The space is still zoned for manufacturing.
This current use is illegal. They didn't even apply for a Variance to go retail.

Laura Goggin Photography said...

The guys that used to work there were so nice, I miss the friendly smiles and waves.