With news of St. Mark's Bookshop being back in trouble after last fall's near vanishing, Sunday's cash mob at the store was a great success. Co-owner Terry McCoy wrote to me in an email:
"The store was bustling. I wasn't sure what the results were until I got a chance to go over Sunday's receipts. In the hour between 1:00 and 2:00 p.m. we did about $1,250 dollars worth of business, which is at least three times what we would normally do at that time. And not only that, but my staff tells me people were asking all day and evening how the cashmob had worked. All in all, we had the best day so far this month. And we needed it. It really helped financially."
photo: Shawn Chittle
St. Mark's says thank you to everyone who participated (check out Marty's coverage of the event). And for those concerned about the bookshop's future, Terry says the management is open to trying new things to keep the shop going. "I read all the replies to your blog entries about us," he said, "and I can assure you that last fall was a wake-up call."
St. Mark's Bookshop is now up on Twitter and Facebook--please join them both to get news and reviews--and they're hosting more readings and other literary events.
"We're trying to look at all options," Terry says. "We want to keep this place going, and that goes for our staff and your readers and the local community at large."
If you have ideas and skills to offer, please contact the bookstore.