Since the tragic closing of Gino, I have stricken from my mind what would become of it, the fact that a Beverly Hills cupcake chain would be moving in to this wonderful, classic New York spot. I repressed it, like a traumatic memory, and have not dared to venture anywhere near the new incarnation.
But blogger and JVNY reader Mitch Broder did. And he posted a photo. Gird your loins.
photo: Mitch Broder
It's so wrong in so many ways. One major way it's wrong is that it includes Gino's zebra wallpaper.
After the cupcake people announced they were moving in, a rep for the company said they planned to keep the iconic wallpaper to "pay homage to Gino," a sentiment to which Gino's co-owner Michael Miele responded: "We take our zebra with us."
And they did, stripping the walls of every last arrow and stripe.
Gino stripped, by Karen & Jon, 2010
The wallpaper was originally designed for Gino Circiello by Flora Scalamandre in 1945, expressly for the restaurant. Though it's been copied and displayed elsewhere, it is synonymous with Gino.
As we can see, the cupcake people, undeterred by Mr. Miele's wishes, went through the trouble of buying new zebra wallpaper and installing it anyway.
Gino, 2010, before being gutted
Last Meal at Gino
How the Cupcake Crumbled
King Kong & Cupcakes