Varvatos nods to the Ramones -- at $110
To summarize, Varvatos is the right guy for this space because:
- He is "known for infusing his personal passion for rock & roll into his acclaimed menswear collections"
- He "has a real reverence for the history of the space and every intention of honoring its legacy"
- He is an avid Led Zeppelin fan and "now features legendary rockers in his advertising campaigns"
- "With a nod to The Ramones, Varvatos also collaborates with Converse on a line of sneakers and clothing."
- The store will feature a "special merchandise mix geared to a rock & roll customer" such as "a stage permanently integrated into the store design"
- PLUS: Alice Cooper says, "now all the old CBGB punks will become the best dressed CBGB punks in the world"