In business since 1911, JJ was forced out of a previous location and moved into its current spot, which happens to have been IBM's first New York showroom. It's a gorgeous place, with decorated plasterwork on the walls, and looks like it was made for hats.
They have a few ancient hat-related machines in the shop that still work. One of them, which I found particularly fascinating, is this 70-year-old embossing machine that stamps your initials in gold along the inner band of your hat.
The machine was made by the Roberts Cushman Co. sometime in the 1930s. They hold patents for several embossing machines--this is just one of them, but I add it here because I like the elegance of the old diagram:

Inspired by the hat-sprucing machines, I went searching for a man known as Mr. Horace who ran the Peter & Irving workshop on 38th Street, upstairs in one of the old Garment District buildings where wholesalers sell things like feathers, trimmings, and buttons.
Born in Mississippi in 1928, Horace Weeks came to New York City in 1948 and began working at Peter & Irving, in business since 1935. He became the owner in the 1970s and continued designing, making, and restoring hats in the shop.

photo from RuthShopsNY
I visited Mr. Horace once, maybe five years ago, to see about blocking my old fedora. I remember stepping into a dusty room piled high with wooden hat blocks and straw hats in sherbet shades of pink and lavender and pistachio, the fancy kind worn by Harlem's church ladies on Sundays.
Mr. Horace was standing across the dark workshop in the half-light of an open window overlooking an airshaft. It was summer, a fan was turning, and he wore a sweaty undershirt as he toiled over a heavy black machine. I watched him work for a minute, wanting to talk to him, but he seemed busy and, intimidated, I left without a word.
I have always wanted to go back. But when I went to find him this week, he had vanished. If anybody knows where he went, please let me know. I need him to restore the shape of my hat.



