Wednesday, August 16, 2017

Doughnut for Domino

The first building in the luxury mega-development replacing Williamsburg's Domino Sugar factory is now seeking tenants. 325 Kent just put out the welcome mat, a big banner on view to Manhattanites along the East River.



Go close-up and you'll find their "Walk-ins Welcome" signs feature different flavors of doughnuts.

They look artisanal, of course, because it's Williamsburg. (Does the neighborhood still hawk hundred-dollar doughnuts dipped in 24-karat gold?)

They're also square, like the building, and no doubt are meant to appeal to the foodies who have claimed Brooklyn in the 2000s.



Anyway, I walked in, but didn't feel especially welcome and walked right back out.

As Curbed reported: "market-rate apartments in the building will start at $2,495 for studios, $3,250 for one-bedrooms, and $5,195 for two bedrooms." And "The first retail tenant will be a 4,000-square-foot outpost of Clinton Hill craft beer bar Mekelburg’s, known for serving 'epicurean baked potatoes,' apparently."



On Saturday, August 19, you can see The Domino Effect, a documentary on the rezoning and subsequent hyper-gentrification of Williamsburg and Greenpoint. It's playing at 2:00 at the Jamaica Center for Arts and Learning, 161-04 Jamaica Ave in Queens. A "talk back" with the filmmakers will follow the screening.


The Domino Effect (Trailer) from The Domino Effect on Vimeo.



2 comments:

Donnie Moder said...

NYC is rental. Less people own here than anywhere else in US. So people will be displaced. Even with rent stabilization and public housing. People have less $$ invested in their communites.

shimmerstwo said...

There is a obvious reason for that
You know that, right?