The new Astor Place is at it again. Now that our public space has been semi-privatized by the Bloomberg administration and the Village Alliance BID, now that it's a prime example of zombie urbanism, it continues to push the interactive corporate advertainment installations.
First, there was the Design Pavilion. Now it's a "tiny food" pop-up cafe to "celebrate the new Zagat app!"
Yes, tiny food.
Look at it. So tiny. So cute. As Jim Windolf once said in Vanity Fair, "Big business is not blind to the power of cute... cuteness tricks you into forgetting that it represents something that’s not cute in the slightest."
Zagat is owned by Google, who basically owns everything about you. And there's that whole thing about public spaces being privatized. But don't think about that! Just get excited about tiny food!
Tiny tacos. Tiny burgers. Tiny pizza. Tiny cookies. All "versions" of food items from trendy eateries around town. Hurry up and stand in line!
But watch out you don't get rowdy near the corporate advertainment pavilion kiosk. Astor Place now has a private security guard.
Battle for Astor Place
Astor Place Design Pavilion
Astor Place Farce
Controlling Astor Place