Across 48th from soon-to-vanish Rudy's Music Stop, more is vanishing from this little old block.
Earlier this spring, the Smiler's deli on the corner of West 48th and 7th Avenue closed. The building was purchased by SL Green for $41.1 million. Wrapped in black netting and scaffolding, it has been demolished.
There used to be several Smiler's all-night delis in the city. Now there are only a few. In the 70s, this one was an Orange Julius and The Doll theater--LIVE ACTS ON STAGE SEEING IS BELIEVING!
Constructed in 1927, it was a nice-looking building, too.
The little old buildings to the east of this one--down to what was Manny's Music--have all been acquired by the Rockefeller Group.
The Post reported that SL Green will build a three-story building on the corner. Others have speculated that he'll buy out Rockefeller's parcel and put something enormous here.
Winick has the rendering: "over 5,400 SF of brilliant, high-resolution digital LED signage to carry your animated brand messaging in all directions"! And there's a website for the building, which is more billboard than building, with an animation that might give you a seizure.
With the lovely Loews Mayfair building demolished on 47th and 7th to make room for another glass and digital monstrosity, this elderly block--once filled with interesting things--is fading fast.
What is the future for the secret peep theater buried beneath it?