Monday, June 9, 2014

Liquor to Gelato

Last October, the Home of Cheers liquor store on 8th Avenue and 18th Street shuttered.



It moved further up the avenue, to a smaller space, leaving behind its vintage neon signage.





So what's coming next to the spot? What else but a luxury, artisanal frozen treat shop? Not fro-yo this time, but gelato. The Amorino international franchise has its banner up, complete with a giant vulval gelato in a cone and the words "Natural Love."

They also sell macarons, those ubiquitous little cookie things that seem to be replacing cupcakes in the hearts of people who get weird about cupcakes.

13 comments:

namespaul said...

the store owners told me their rent went up way too high for a building that is totally falling apart.

Mike Zamansky said...

Never went there, but remember reading about it "Around The Block: The Business of a Neighborhood." Could you imagine what that book would read like today?

Anonymous said...





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My barber shop was next door; still there? How about Post Office? BTW, your non-robot text is getting smaller and fainter. What gives?










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Anonymous said...

i love that building. it's so out of place for manhattan. looks like something uprooted and transported from greenpoint.

John Logsdon said...

I loved that liquor store. Glad they at least moved but I'm also VERY happy I abandoned Chelsea 4 years ago. It is a sad shadow of what it used to be. I have friends who still live there and sadly, they get excited by these ice cream places. One even got excited by a new Dairy Queen that opened ...saying Yum Yum as he showed pictures of the long line of people outside. Sickening really!

laura r. said...

isnt "dairy queen" a middle american shopping center kind of place? whats up w/the name "natural love"? it this especially for the gay community? how much icecream can people eat while walking down the street? agree w/johnlogston 11pm, sickening. infantile immature useless.

Anonymous said...

I used to live nearby. What I liked about that building was I had a friend who lived above the liquor store in a SMALL one-room apartment. I used to call for her outside, then go up and hang out. That 8th Ave strip is now so sad. Jeremiah, shouldn't we use it as an object lesson of what not to become...of just how boring and soulless "change/growth" can be?

randall said...

But man, wouldn't you just love to fuck that gelato cone?

Pat said...

@laura r., Dairy Queen is a chain, I remember when I spent childhood summers in Long Beach, L.I., they have soft serve, like Carvel. In the 60's book "Been Down So Long It Looks Like Up To Me" by Richard Farina, the characters are always meeting at the Dairy Queen. Always wondered if there was some kind of homosexual subtext in that, or was he merely being ironic. Anyway, there have been no Dairy Queens previously in Manhattan that I have noticed. If you look at the sign for the gelato place it looks like it has an Italian name that translates to "natural love." Anything natural they can charge more for, of course.

John Logsdon said...

Here's the Dairy Queen announcement:

Dairy Queen opened its first Manhattan location on Thursday — and about 200 people were waiting in line when the W. 14th St. shop finally started doling out cones, sundaes and Blizzards.

“It’s been like that all day,” said Lon Brew, vice president of operations for Dairy Queen, late Thursday. “We’re just thrilled.”

DQ has one other New York City location, in the Staten Island Ferry terminal in St. George, but the Village shop will be the sole location to serve the Big Apple Blizzard — vanilla ice cream packed with crispy pie-crust pieces and apple, topped with whipped cream.

“I’ve never been to a Dairy Queen ... and that Blizzard was the best,” said Kyra Guevara, 18, from Brooklyn. “I plan to come on my lunch break every day from now on.”

laura r. said...

growing up in brooklyn, i dont remember "dairy queens". the name "carvel" sounds familar. the good humor man would come around every afternoon, we would buy icecream. i hate to think what the dairy queen sinege looks like. i think "J" should do a post on normal grocery shopping, the for me would be "natural love".

Joey Blau said...

must... find... booze....

105768027859417686675 said...

That was my first neighborhood liquor store when I moved to West 20th Street in the mid 1970s.