Helluva Lot of Beer

Walking around the East Village, loitering outside the many incoming bars and restaurants, you hear things. You get a glimpse of how the mainstream world thinks of this neighborhood.

One morning, a group of suits and younger guys, blue button-down shirt guys, are standing around holding clipboards. Behind them, a new bar is going in. I'm thinking: investors and wunderkind owners. They're talking about the frat bar they will soon unleash onto the East Villagers.

They are looking at numbers. Beer numbers.


Art by Victor Kerlow

Suit says, "That's a helluva lot of beer."

Blue button-down replies, grinning snarkily, "Have you ever been down here at night, on the weekend? Down to Second Avenue? It's unbelievable. Heh-heh. You should come down. You gotta see it. It's incredible."

"It's just a helluva lot of beer."


See more with artist Victor Kerlow:
Pig Sty
Nighthawks Op-Ed
Meatpacking Art

...and check out Victor's blog Chopped in Two