Thursday, October 18, 2007

Autumn in New York

It's warm again. 74 degrees today. It's mid-October and the air ought to be crisp, but it's muggy. With global warming ramping up, what will happen to autumn in New York?

Diesel answers that question with their image of a vanished city -- and a vanished world -- in their new ad campaign. Gothamist comments on Wired's open question: Are these ads evil or fun? I think the answer to that is obvious.

The campaign's website features a video that outlines the dire consequences of global warming then says, "Hold on! Global warming cannot stop our lives." Cue the party music. Just like George Bush's hideous insistence that if Americans stop shopping and going to Disneyland then "the terrorists win." Now Diesel tells us: If you stop partying (e.g., burning fossil fuels) then you're letting global warming win.

This ad campaign gives us further insight into the minds of young urban narcissists. They have no desire to co-exist with anyone or anything that differs from them. Mono-culture must rule. And the way to ensure domination of their mono-culture is to destroy all other cultures, what a recent commenter to this blog rightly called "sociocide."

The evidence of this is clear in the block-by-block destruction of New York and is beautifully illustrated in the disturbing images on Diesel's website. They show a collection of androids frolicking in a ruined world where only the rich and narcissistic have survived.
  • The Washington Post mocks, "You can't be too well-dressed for the apocalypse."
  • Torontoist calls the images "vomit-inducing adverts for the masses."


Ed said...

Actually if we had had this weather in August, people would be complaining about it. Its really muggy and uncomfortable. Worse, the weather forecasts have been predicting 60 degree weather and rain for the last two days, so I've not been dressed for it!

Anonymous said...

After discussing with a yunnie something he did (can't remember right now what it was) that wasn't heinous but clearly offensive he ultimately justified it all with: "But it was fun." Which pretty much sums it up for these people. As long as it's fun nothing else matters.