New York City is being destroyed, block by block, building by building. Who are the people responsible for this? What do they want and what do they fear? The following helps us to begin answering these important questions:
- Racked cites a poll from blog Harlem Fur where many of the readers are desperate for familiar, fast-food chains like Chipotle to open up in the neighborhood. Says one: "What we need [is] actually a Starbucks on 116th and Lenox...[but] I guess I will have to hoof it on up to 125th to get my Starbucks as opposed to other neighborhoods where there is a Starbucks on every other block."
- This screed from Gawker provides a great amount of insight into the psychopathology of these types. Writes one commenter: "I'm all for gentrification. There's a big kerfuffle in my neighborhood about a new Starbucks and I'd like to tell all the self-important tools lecturing us about mom-n-pop perfection to eat a dick."
From the information in these links (*especially in the comments sections), and from experiences in the streets, we can see that these types are terrified of the unfamiliar and cling to the known. When in unfamiliar settings, separated from their soothing cellular phones and forced to stand in line with nothing to do but think, they become extremely anxious. This anxiety, an irrational fear of annihilation, sends them into a primitive, infantile rage.
These people are Young Urban Narcissists, or Yunnies. A narcissistic personality is essentially created by inconsistent, frustrating parents. It makes sense that Yunnies would be attracted to the consistent and the gratifying. Chain stores like Starbucks and Walgreens promise both--the Yunnies always know what to expect and are rarely disappointed. The giant condo complexes they live in offer round-the-clock services and gratify their infantile needs.

Yunnies are the perfect neighborhood destruction machines due to their lack of empathy, sense of entitlement, and contempt for those "beneath" them. Their rage against mom-&-pop shops, I believe, comes in part from the very name "mom & pop," which arouses their envy, reminding them of the "bad object" parents of their infancy. The fallible humanity of these shops inevitably disappoints and frustrates the Yunnies. "What do you mean you're out of skim milk?" they tantrum, and "I can take my dog wherever I want!"
Watch out. Arm yourself with the facts about Yunnies:
- They feel cut off from real human connection so they create constant pseudo-connections via cell phones or Blackberries.
- They feel empty and express their aggression through oral rage, shopping compulsively and consuming aggressively.
- They are grandiose and believe the world revolves around them.
- They demand constant attention--shouting into cell phones and making dramatic scenes is a favorite way to draw attention to themselves.
- Their hidden, deep belief in their own worthlessness makes them strive for high-status jobs and condo lifestyles, where a false sense of power temporarily lifts them up.
- At the extreme end, Yunnies are sociopathic, without conscience and without remorse--these are the most dangerous and, I believe, the fastest growing subgroup.
As for advice on how to deal with Yunnies, all you can do is protect yourself and the neighborhood you love. Every chance you get, let them know that New York is not their personal playground. Maintain strong boundaries and enforce social rules:
1. Say no to their demands and don't give in. Don't argue, don't debate. Just say no.
2. Don't allow them to get away with antisocial behavior: i.e., not picking up their dogshit, cutting in line, texting at the movies, yelling at cashiers, running people over with their giant baby strollers, etc.
3. When most frustrated by Yunnies, glare at them or laugh at them. Your contempt will cut straight to the core of their abysmal self esteem.
FURTHER READING:

14 comments:
Believe me, as a long-time cabbie working nights, I am infinitely familiar with the genus (no "i") you describe. They know nothing of the city they got to five minutes ago, and care less when offered any local knowledge. Since an obscure provision of the 1996 Telecommunications Act mandates that all those recently-arrived to NYC be on a phone, Crackberry or other sensory-deprivation device at all times, evolution may ultimately eliminate these (i)pod people: not a night goes by that I don't almost run over dozens of them in their cellular zombie-obliviousness.
run them over, please!
Funny!
All always said that the majority of those who live in the city are not New Yorkers. Think of it like this. Immigrants have always brought a bit of their culture to a neighborhood . I can dig that, it's what made NYC.
The downside is in the last 20 years these Narcissist have brought their Suburban mid-western cuture into NYC. Turning their noses up at living in Queens or Brooklyn...Please go home
I agree with blaming the suburbanites, but please leave "midwestern" out of it.
I live in a midwestern city, and it's not my fault these people exist. They hate it here because things are too old, too "ugly" and there are too many icky poor people. They want pretty and fabulous - two qualities Rust Belt cities do not have much of.
There are alot of us in flyover country that find the emptiness of these people, and the "culture" they spread like a disease, to be completely depressing. And don't get me started on "hipsters" - you CAN blame the midwest for that because all ours move straight to Brooklyn the first chance they get...
I used to be a band, and we would play at CBGB sometimes - like at 3am...I remember New York when it was a real city, not just a playground for rich people.
Yes, it's terrible that people want to shop at stores that stock items they want to purchase.
You will notice, gentlemen, that one of them has found our little site. As is usual, he is greatly offended by our critisisms, and has left a rebuttal in that beautifully sarcastic style that they never seem to get sick of.
I just discovered the term "yunnie" and I think I had an encounter with one the other night. After screeching to a halt in his SUV completely across the crosswalk - and truly almost clipping me - he and his precious girlfriend both leaned out of their windows and started berating me for daring to say: "what the fuck?" Such charming people. Entitlement is an understatement.
Don't worry, people. The party is at Last Call, and a great reversal is about to bring this country to its knees. New York will revert to the mean, and swing the other way.
We are about to live in interesting times.
Back in the more gritty days of the mid and late 1980's, there used to be a T-shirt sold around town which perfectly captured the "zoo" feeling that some of us natives had when visited by out-of-town tourists who thought that New York was a "wonderful place to visit, but I wouldn't want to live there." This t-shirt welcomed visitors with the acerbic greeting: "Welcome to New York. Now go home." Please, someone out there must have a copy of this shirt. Let's bring it back.
Though you mock the V, fitted shirts will always be hot.
We have them in Baltimore, too. They're the ones who think crime, trash, and poor people should disappear within a week of their moving into the neighborhood. Please, isn't there a way to get them OUT of the city and back INTO the suburbs where they belong???
Be careful what you wish for, you just might get it (i.e. massive disinvestment).
The Bloggers hate the "Yunnies", the Yunnies hate their parents, and those of us actualy from New York (All five boros included) hate them ALL !!!!!!
I hate Yuppies, Buppies and Yunnies. I hate the ghetto street thugs... (they are a modified version of the Yunnie).
The only ones I like are those born and raised in Queens, Brooklyn and the Bronx that work everyday and dont bother anyone. I like the hard working Mexicans and I like the Africans (Senegal, Ivory Coast etc...) that have just arrived recently and start working on day one, making money. They are docile, kind, they have alot of respect and no chip on their shoulder. They are alot smarter than the locals too.
I despise the pale faced, bundled up in three layers of coats, hats, scarfs, two pairs of gloves, horned rim glasses, NY Times carrying mutants that I see in all the Mexican restaurants. They think they are "hipsters"... they are causing good Mexican food to be destroyed by demanding Brie cheese and truffle oil be added to the menu.
One punch in the face to one of them will knock over a batallion of them so give it some thought the next time one pisses you off.
The ultimat yunnies: Emily Gould and Julia Allison.
Would have provided a link but I'm just feeding more to their narcissisms. They can always be googled.
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