Monday, December 10, 2018

Moishe's Bake Shop

Earlier this year, I shared a real estate listing on Moishe's Kosher Bake Shop in the East Village. At the time, a call to Moishe Perl got a laugh and the statement, "People always put up these things." He said he wasn't closing.

Now the reader who sent me that listing has sent in a report far more alarming.

The Real Deal states: "Investor Jay Schwimmer just inked a 21-year lease for the entire three-story East Village property that’s anchored by neighborhood institution Moishe’s Bake Shop... The lease begins in March and includes an option for Schwimmer to buy the building."

Moishe's owns the building and has been in the East Village since 1974. As the Times once reported, "he hasn’t changed his menu or his recipes one iota in 42 [now 44] years — everything kosher, no dairy except for the cheese Danish and strudel. His bread slicer, which was there when he bought the place, a former bakery that had been closed for a while, is 80 years old, Mr. Perl said. It rattles like a gas-powered lawn mower."

When I heard the real estate news I went by Moishe's and bought some hamentaschen. Mr. Perl was not in. When I asked the women who run the place about the listing--and the bakery's possible closure--they laughed.

"Where'd you hear that?" one asked. On the Internet. More laughter. "People put all kinds of stuff on the Internet," said the other. So everything's fine? "Yeah, yeah."

But you know how these things happen. If I were you, I'd go enjoy the great Moishe's while you can.


Keith said...

Love this place. I haven't been back since I moved way uptown. Time for a visit and to introduce it to my 9 year old son.

Brian said...

Moishe's is definitely worth a visit. Celebrate what is still here for now. It is in a bit of a time warp. A Jewish culinary time warp. A lower east side, Yiddish theater district time warp. Unique. Sounds like Mr. Perl was smart to have bought the real estate where he makes and sells his product.

Unknown said...

the russian seeded corn rye is wonderful, used to be on houston st and then 10 street
owner at that time or baker was like the soup nazi-- you only got the bread when he baked it and only if he felt you were ok

maybe make this a landmark and keep it there

Barbara L. Hanson said...

I'd been there once a week; I am heartbroken

Barbara L. Hanson said...

Last I saw, the windows were covered with brown paper.

Barbara L. Hanson said...

When I passed by the other day, the windows were covered with brown paper.