Previously hidden, the sign has GEM SPA painted on glass.
Owner Parul Patel tells me it appeared in a number of movies, including 200 Cigarettes (which I recommend only for the scenes of the East Village in the 90s--I wrote about it here).

200 Cigarettes
Parul told me the signs are safely in storage. She hopes that one day, on the other side of the pandemic, there might be another life for Gem Spa. Who knows?
In the meantime, there is still merch.
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