Last month, the antique sign was removed. We wondered if it would come back--refurbished or repurposed. It has not.
Yesterday, New York filmmaker Amy Nicholson tweeted a photo of the replacement:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjflLUNt0FGIYofo6uUJNYNFJ1ox_7Xxw04IYoz5jTJJ5ujZZWdR9qkLuX8rSfCJjsiFUEUuaa-iZQTnrOqV1F4ghPMQ3d92epo3pdgUXtueBjoVgF5OuXWSfTM3vQIlMqiGblyms5wRPrU/s320/Screen+Shot+2020-01-20+at+8.00.08+PM.jpg)
Thankfully, it's not a Frankensteined mashup of COFFEE SHOP and CHASE. That would be unbearable. It's also not neon and it's not faux antique.
It is instead a sanitized, zombified, half-hearted riff on the old Coffee Shop sign.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4iKtRMKqZeGb9tGMI5cMhtmlrY_RhdDcPnXR_3N_unLhBglYVE5qYr3RO_xJdbVV3HROjE3kja05X00aHfZ2X8NTSArNIIO5SftFf1AGrfPtaqK_QujV_ULsHmGGTeHFknrjKW59o_hhr/s320/DSC00365.jpg)
It's vertical and two-sided, like the old sign, and the word JOE (the name of the coffee chain inside the bank) is at the bottom, enclosed in a rectangular ring of yellow lights, also (sort of) like the old sign.
I'm sure the PR people at Chase will call this an "homage." They might even call it a "loving homage," as if banks are capable of such emotions. But we know better, don't we?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5i7apP7BszZjWHfQO9ZNAmpS3qqGqFtLv6YQgagKEsabkmckBo_VxsBTGm0JE5xHzFLt4CpgaTN3JF665ZoGsq0U0mduMjEONTuMZH2W3kPFEx8sJ8mTI243h9C1z33oZ3M_OrCkKzWiD/s320/DSC00368.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdti_VC_OO4FYnM7dC0CYa1yJplg6oAU_UHJAJRhjNtTdB0ovKsO7XRB3jdWafp4LxJVBu_tDmWUMozZEZ_8aPdvlH9Pp9G73DwYpjYpwZMuAhHCHjCfPc7ivC31VbBE9J2yE3DcWZS2Ht/s320/Screen+Shot+2020-01-20+at+7.57.45+PM.jpg)
And what is the fate of the original sign? It went back a long way -- and it should have been left right where it was, untouched and intact.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV3jgKF9jZIA_F0RMKWJ5dykmBOp31xtRoEkBulZicVrWehya2gxv2stKmZeS-b8zTvG9LHyvo6rOUahlueVBOUO4qxDv9jOZWSb_uQrckxYBoCrW4az77fuvCAoxdpqw9xNo67K_uwYFC/s320/Screen+Shot+2020-01-20+at+8.12.45+PM.jpg)
detail of photo by Karen Gehres, via Flaming Pablum
No comments:
Post a Comment