This Saturday, September 14, at 12:00 noon, come spend some money at Gem Spa--and Instagram the shit out of it.
At #SaveNYC, we are hosting a Cash Mob to help support this beloved and historic East Village business. Get some stuff--egg creams, pretzels, t-shirts, toothpaste!--and take your photo with a surprise work of guerrilla street art, as an acclaimed group of cultural activists and designers radically transform Gem into a dystopian vision for the new St. Mark’s Place.
The event will take place from noon to about 2:00, rain or shine, but you can visit and spend your money any time. Gem Spa is located on St. Mark's Place at the corner of Second Avenue in the East Village. (View the Facebook invite here.)
I was there yesterday, and there were people popping in and out, so that made me feel good. I can't go again on 9/14, but I hope a big crowd shows up.
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