The first building in the luxury mega-development replacing Williamsburg's Domino Sugar factory is now seeking tenants. 325 Kent just put out the welcome mat, a big banner on view to Manhattanites along the East River.
Go close-up and you'll find their "Walk-ins Welcome" signs feature different flavors of doughnuts.
They look artisanal, of course, because it's Williamsburg. (Does the neighborhood still hawk hundred-dollar doughnuts dipped in 24-karat gold?)
They're also square, like the building, and no doubt are meant to appeal to the foodies who have claimed Brooklyn in the 2000s.
Anyway, I walked in, but didn't feel especially welcome and walked right back out.
As Curbed reported: "market-rate apartments in the building will start at $2,495 for studios, $3,250 for one-bedrooms, and $5,195 for two bedrooms." And "The first retail tenant will be a 4,000-square-foot outpost of Clinton Hill craft beer bar Mekelburg’s, known for serving 'epicurean baked potatoes,' apparently."
On Saturday, August 19, you can see The Domino Effect, a documentary on the rezoning and subsequent hyper-gentrification of Williamsburg and Greenpoint. It's playing at 2:00 at the Jamaica Center for Arts and Learning, 161-04 Jamaica Ave in Queens. A "talk back" with the filmmakers will follow the screening.
The Domino Effect (Trailer) from The Domino Effect on Vimeo.
NYC is rental. Less people own here than anywhere else in US. So people will be displaced. Even with rent stabilization and public housing. People have less $$ invested in their communites.
ReplyDeleteThere is a obvious reason for that
ReplyDeleteYou know that, right?
Mekelbergs is actually great
ReplyDelete