Monday, April 15, 2013

Hoffman Auto Showroom

The interior of the Hoffman Auto Showroom at 430 Park Avenue has been demolished. Designed as a showroom for luxury cars, it was one of three works by Frank Lloyd Wright in New York City--the Guggenheim and the Cass House on Staten Island remain.



Crain's reported:

"The end came suddenly and unexpectedly. On March 22, the Landmarks Preservation Commission called the owners of 430 Park Ave. to tell them the city was considering designating the Wright showroom—until January, the longtime home to Mercedes of Manhattan—as the city's 115th interior landmark. Three days later, the commission followed up with a letter. Both went unanswered.

Instead, on March 28, the building's owners, Midwood Investment & Management and Oestreicher Properties, reached out to another city agency, the Department of Buildings, requesting a demolition permit for the Wright showroom. The permit was approved the same day, sealing the showroom's fate.

By the following week, workers had arrived and removed every last trace of a space that some architectural historians say inspired Wright's most celebrated New York work, the Guggenheim Museum."


photo: Matt Chaban, Crain's

The showroom was commissioned by Austrian race-car driver and car dealer Maximilian Hoffman in 1953, and was meant as a showplace for Jaguar cars. Since 1957 it has shown Mercedes Benz. Included in his payment, Hoffman gave Wright a Mercedes Type 300 and a 300SL Gullwing.

In the 1980s, the showroom was covered in mirrors, but it retained the original Wright structure. The ramp remained. Eventually, the revolving turntable had broken down.



Mercedes left the space at the end of 2012. Wrote Core77 this past winter, "Whether it's an auto dealership or another type of business that takes the space over, with any luck the fact that it came out of Frank Lloyd Wright's pencil will stay any thoughts of doing a demo-and-reno. But it's New York, and you never know what will happen."

A reader notes: "Sign on the window: Coming Soon, TD Bank."

20 comments:

  1. Odd, I was just thinking about Max Hoffman's dealings with Porsche the other day. Shame they destroyed that showroom.

    ReplyDelete
  2. NYC learns nothing from it's past mistakes.

    ReplyDelete
  3. A city will not be judged by the buildings it constructs but by the ones they destroy...

    ReplyDelete
  4. Terrible. How could you destroy a work of art by who is arguably America's most famous architect?

    And who the hell works at TD Bank that they wouldn't want an original Frank Lloyd Wright as the crown jewel of their banking empire.

    We, as a country, are going to get exactly what we deserve. America is lame.

    ReplyDelete
  5. Just another absolutely disgusting story. If the incoming bank had been forced to preserve the revolving turntable, they probably woulda found the best way to destroy its remaining dignity.

    A rotating Ipad charging station perhaps? Or maybe they would have just programmed it to shoot cupcakes at the waiting customers.

    ReplyDelete
  6. I was the last member of the Frank lloyd Wright Building Conservancy to see inside the showroom in mid January 2013. The Mercedes dealership had moved out the week prior and a kind security guard allowed me access

    these are photos i took of the interior
    http://www.prairiemod.com/prairiemod/2013/01/a-look-at-an-empty-hoffman-auto-showroom.html

    ReplyDelete
  7. One unfortunate element of the otherwise excellent landmarks law is that when vandals get wind that a building is under consideration for landmark status, they rush to destroy it. We have lost a few buidlings because of that that might have been saved if they had remained ignored.

    Its occured to me that if all automobile showrooms looked like this, or even just the high end ones, the loss of even a Frank Lloyd Wrighth showroom wouldn't be a big deal. But of course they don't. The reason the landmarks law has been a success is recently built buildings as almst always bad; hence the impossible demand in living in neighorhoods mostly built before the war, since that is the only guarantee you will get quality architcture ro planning.

    ReplyDelete
  8. Disgusting. You ignore the fact that the Landmark's Commission and just do whatever the hell you want and destroy a national treasure? Obviously the real estate agents and the bank people are complete f***wits!

    ReplyDelete
  9. Monstrosities. Absolute monstrosities.

    ReplyDelete
  10. Bulidings approved the request on the SAME DAY? How many envelopes were left in how many desk drawers? Can't these people have at least a modicum of subtlety? Is the hubris so ingrained and pervasive that not even a pretense is necessary?

    ReplyDelete
  11. I look forward to taking out
    money from this TD bank branch
    to buy some mini-cupcakes from Phoebe's
    (cause she's the bestest) and sip
    Dunkin Donuts joe, before going
    to eat at Chipotle or McDonalds
    or Quiznos or Shake Shack for a snack,
    grab some candy and my meds at CVS
    or Duane Read, find a Starbucks
    to gauge my trust fund and shop
    my online sites, buy tunes from iTunes
    and ebooks from Amazon, take
    out some more cash at Chase
    or Bank America (oh how I love that
    a bank is named after this majestic
    land of pure freedom) to eat
    at the elite restaurants that dot
    Manhattan's still sketchy landscape
    (too many icky mom and pops
    that you can't be sure what you'll get there),
    or perhaps I'll jaunt home to Williamsburg
    or Dumbo or Park Slope or Fort Green
    for some artisanal chutney
    and artisanal beer and artisanal
    friendship from my artisanal buds, but
    for now I'll chow on some fro-yo
    (fewer calories than regular yogurt)
    which means I can have a Big Gulp from 7-11
    my little heaven, and some mac and cheese
    because I love me, I love me, I love
    me, if only there were more
    and more of these wonderful
    stores I recognize from growing up
    everywhere, what a beautiful landscape
    that would be, what a paradise, my
    NYC-suburbia-NYC, I love ya, I love ya!

    -- Frank O'Horror

    ReplyDelete
  12. Frank O'Horror! A Pulitzer in poetry for you!

    ReplyDelete
  13. WHEN is NYS Attorney General Eric Schneiderman going to start investigating alleged bribe-taking at the NYC DOB? I think it'd have to be done at the State level, to avoid the meddlesome Mayor compromising the investigation into his cronies.

    ReplyDelete
  14. Having Albany investigate DOB would be like having Charlie Rangel investigate fraud in the NYC rent control system. Best bet: get the Chinese government to look into it. They have a habit of taking corrupt civil servants and politicians out to the courtyard and then billing the surviving family members for the trial and bullet used in the execution.

    ReplyDelete
  15. I am so glad I found this blog! I've long been concerned about NYC changing. I worked w/a friend on a docu on 42nd street before/as it was changing. I did the Super 8 film. I got to go inside the closed theatres. It's a completely different city than it was when I moved here in 84'. You expect a city to change some but it's been horrible on alot of levels! Thx for your blog!!

    ReplyDelete
  16. wow. just wow. this is some next level sh*t.
    just unspeakable that this kind of thing flies in modern day NYC.

    thanks for the post.

    what an unspeakable loss.

    ReplyDelete
  17. jenifer palmer-lacyApril 17, 2013 at 7:27 PM

    sad, sad, sad

    ReplyDelete
  18. The demolition permit was "professionally certified" on the architect's license and not reviewed by a DoB plan examiner. All legal.

    http://a810-bisweb.nyc.gov/bisweb/JobsQueryByNumberServlet?requestid=3&passjobnumber=121542535&passdocnumber=01

    ReplyDelete
  19. Wow- how stupid. Anything FLW touched is gold- one of the best architects ever and they rush to demolish it as it is being landmarked? How very short sighted and pathetic you are, greedy developers. Instead of running you all out of town, tarred and feathered, our mayor and gov't rolls out the red carpet for you and kisses your sad little backsides.

    ReplyDelete

Comments will no longer be published. Too much spam, not enough time. Thank you.

Note: Only a member of this blog may post a comment.