There's more on the website, where the pages tell little stories starring a very superior couple having very superior conversations. There's even one where they poke fun at the inflated nature of other luxury condos' ad copy...
"The language was farcical. 'Here’s a good one!' she said excitedly, moving herself into an upright position in order to make the best delivery possible. 'Enwrap yourself in ultimate luxury.' She collapsed in a paroxysm of laughter. 'Enwrap! Who talks like that?'"
“I love the names. Luxitana, Titanium House, Elysium. Wake up in Heaven.”
“Here’s a new one. Zolofts. Leave Your Worries at the Door.”
“You know, they should ban the word exclusive from their ads. I mean, how exclusive can it be if there’s 75 units?”
“It’s like living on the QE2.”
“I’m glad we chose this place.”
Is this self-mockery? Hard to tell. They call the SoHo of the 1600s a "verdant swell."
HI Jeremiah,
ReplyDeleteAt first I thought it was clever (oh so clever), creative marketing catering to a high end crowd but three minutes on that site made me want to gag.
And clever marketing or not, the building is just the same old same old . . .
T.
Reading this copy gives me pneumonoultramicroscopicsilicovolcanoconiosis.
ReplyDeleteTo help you write your own clever tag lines, try this, it's hilarious! ;-)
ReplyDeletehttp://www.dack.com/web/bullshit.html
that bullshit creator is amazing. thanks for posting.
ReplyDelete"This place has Pleasure Principle written all over it."
ReplyDeleteOh, my God, I just peed myself... This site is too, too good, and you've made my day by sharing it.
i studied copy writing. but this is high comedy. dumbing down dumbing down. the less the buyer understands, the more he wants "in"- maybe thats the new approach? i would run from these developers. thank you for making me laugh!!
ReplyDeleteit is good stuff: "'I'll tell you why I need to live in Manhattan,' he trilled while thrusting his martini shaker into the air..."
ReplyDeletetrilling while thrusting? that could hurt someone.
what building did they demolish for this new monster? i thought there was a historic zoning in soho.
ReplyDeleteman-hat-tan. the man w/a tan, wearing his hat on the divan. (on the roof garden, excuse me... i mean penthouse).
ReplyDelete