Thursday, April 11, 2013

Orange Leaf

Last summer, an invading 7-Eleven pushed out a local convenience store from the corner of 20th St. and 3rd Ave. The owner of Gramercy Corner reported at the time that 7-Eleven had taken away 25-30% of his business. Luckily, he found a new spot nearby, albeit a much smaller one.

But chains beget more chains. The 7-Eleven has attracted a new neighbor into Gramercy Corner's old space. It's one of the usual choices:

Cupcake bakery?
Fro-yo shop?
Bank?



Behind that orange plywood lies a new Orange Leaf frozen yogurt shop.

Orange Leaf, like 7-Eleven and so many other chains, is spreading rapidly and aggressively, a fact they celebrate. Their website announces "235 stores and 138 coming" and "new stores open every week!" It features a map with the slogan, "We came, we conquered." In New York City, they've got 5 stores "coming spoon!" [sic], including this one.

The company hails from Oklahoma. They're coming and they're conquering. Don't they know we're already drowning in this crap?

12 comments:

David said...

I can't for the life of me understand who's supporting all these yogurt shops! They never have lines when I walk by. And how the [bleep] do you tell Orange Leaf from Pink Berry from Red Mango? What a waste of retail space.

Grand St. said...

Pink hearts, yellow moons, orange stars, green clovers and blue diamonds.

Makeout said...

& purple horseshoes!

laura said...

this frozen yogart thing has been around over 20yrs. is it like the new hamburger? or pizza? i dont get it, it is full of food coloring chemicals, its not food. guess the bagel trend is over too. why does frozen yogart keep going? any opinions? (i had this one time, stomach pain never again).

Goggla said...

I can only hope this chain store invasion is similar to a cicada season - a huge nightmarish explosion followed quickly by a massive die-off.

gramercy said...

the decline in recent sales maybe has nothing to do with 7-11... maybe because they sold mostly magazines and that market has completely evaporated even with the type of magazines they sold there...

Anonymous said...

The 16 Handles in my neighborhood is packed at night with every demographic during the warmer months.

Why so popular? It's perceived to be lower calories than ice cream, whether it's true or not (I have no idea). You pay by the pound, so if you have $2 in your pocket, you can probably get out of there with a dessert customized to your tastes or diet. Post-pinkberry froyo tastes better to me than I remember it tasting back in the 80s. (I only go for the greek/euro/plain).

For the proprietor, the inputs are super cheap & keep forever. It's self-serve, so labor costs are low. Pinkberry uncovered a gold mine.

If yogurt gives you a belly ache, youre far too fragile for this town. Maybe you picked up some e coli from a subway pole.


confused said...

Every single fro-yo place chain is completely interchangeable. I wonder how some of them even stay in business when I never see anyone inside. I enjoy some fro-yo from time to time, but my god, I don't get the trend. They're all exactly the same.

Anonymous said...

Like the very universe itself things tend to expand until they stop and start to contract. Many over extended (chain) companies meet this fate which is good for New York, the bad part of this theory is nature hates a vacuum and some even more hideous corporate chair will take its place.

onemorefoldedsunset said...

There's a low end one near me that's been open since the fall & hasn't even managed to put up a sign yet. It's so desolate I feel a bit sorry for it. Not as annoying as the chains or the artisanal yogurt boutiques, but all of them superfluous. And how do they survive the winter months?

John Logsdon said...

Hopefully they'll all go the way of Krispy Kreme donuts!

laura said...

this frozen yogart garbage is the same as bad quality icecream. i dont eat these things anywhere. back in the past, as i recall there were always ice cream places, ok filled w/chemicals etc. but no one had an illusion. somehow because this has the name yogart attached to it, people think its healthy. not to go off topic, but its the chemicals/food colorings which make for that bloated modern look, all those modern diseases. a few less calories does nothing. i bet my sugar free, chemical free sour yogart has more calories than this shit. @ least in the olden days, you knew ice cream was icecream. the good humor man didnt throw the bs.