Tuesday, January 15, 2013

Bettie Page Boutique

Recently, due to rising rents, we lost Movie Star News, the shop started by Irving Klaw on East 14th Street in 1939, featuring photos of pin-up queen Bettie Page. As for the Bettie Page photo archive, it was sold to a dealer in Las Vegas. Now, from Las Vegas to New York comes the Bettie Page clothing store.

Launched at the Planet Hollywood Resort and Casino, the shop has opened on Bowery, between 1st and Houston, in that ever-expanding mini-mall complex that used to be the home of feminist author Kate Millett, and before that the infamous McGurk's Suicide Hall.


Reports Chain Store Age (yes, that exists), the "Bowery neighborhood...has recently become a flashpoint for cutting edge, fashion forward designers." The Bowery store is the clothing chain's 11th location and they are planning to "aggressively" expand. Said the co-owner to blog Culture Brats, "We want to open in high traffic, tourist-oriented locations like Haight-Ashbury or Union Square would be another example. Mall of America." The Mall of America location opened last year.

The designs are rockabilly hip, inspired by the famous and beloved model of bondage, spanking, and sadomasochism. They also have outfits for small children.


I wondered: What does this mean for nearby rockabilly boutique Enz's? Once a "local hangout for enfants terribles like Lou Reed and Debbie Harry in the seventies," Enz's has been a New York City original since 1972.

I asked Enz's owner Mariann Marlowe her thoughts. She told me: "As long as they carry their own line, I will have no worries. My lines are all produced in America and consistently well made. I also design my own line."

10 comments:

EV Grieve said...

A nice fake store for this part of the new fake Bowery.

vzabuser said...

Is Betty Page rolling in her grave? I suspect so as Bettie was a very religious girl.

esquared™ said...

... for the fake new residents of the fake new New York City.

a real without origin or reality, the authentic fake, the virtual irreality.

Fake is the new real.

JAZ said...

More faux for the new masses; fluffy, easy, and gritty in it's most sterilized form. Suburban housewife safe for the new urban demographic

Bettie Page Boutique is to Enz's, as 50 Shades of Gray is to The Vault

laura said...

everything get commerialized after a while. its nothing new, been happening for decades. when they manufactured faded jeans that was the beginning, in the early 70s. now YOU buy them & you (not me) dont think its fake. they are supposed to fade naturally & have the patina effect. now you buy faded levis & you are so UNcool. (sometimes i would bleach them in clorox myself, which was a bit fake as well. but in summer it woud be quite hot w/dark blue jeans). what about tie dye hippy clothes in walmart? punk clothes in bloomingdales? rave clothes in forever 21? nothing new, its business. btw, i never heard of "enz's".

Ken Mac said...

They pay some fool to write "cutting edge" and I'm writing for PBR and peanut butter wages. Egad

BabyDave said...

Maybe it's just me, but a children's department in such a store seems rather disturbing.

Jennifer said...

"We want to open in high traffic, tourist-oriented locations like Haight-Ashbury or Union Square would be another example. Mall of America."

I'm sorry, but those are not sentences. Just another reason to be sad about the whole situation.

Anonymous said...

It's like Hot Topic on the Bowery. I can't believe she used SF, NYC, and Mall of America in one (disjointed) thought. That pretty much says it all, and yes a kid's department looks wrong with that hot rockabilly chick and her kid dressed alike

demize! said...

There is a fine line between Lowbrow and just stupid; this is the terminus of that vector.