When Billy's Bakery moved onto Elizabeth Street, on a block that used to be Little Italy and is now "Nolita," the Voice remarked that its presence was "ensuring that the cupcake trend will never, in fact, die."
So what does it mean for the cupcake trend that Billy's on Elizabeth has now closed?
Thanks to reader Tim for the tip and the pic
We've been hearing about the cupcake backlash for a few years now, but the trend has raged on unabated, ever since Carrie Bradshaw took that fateful bite that destroyed Bleecker Street. Not even the death of King Kong by cupcake could stop it. The cupcakes just kept coming. No sacred space has been off-limits to them, as evidenced by their move from Beverly Hills to the hallowed, zebra walls of the great Gino.
But now one of their own has fallen (don't worry, there are three more Billy's locations), and from a block known for its cupcakey consumers (not so long ago known for Italian ladies who'd sit on folding chairs and peel potatoes into paper bags).
Maybe it means nothing. Just a blip in the cupcakesphere. But we can dream.