Tuesday, September 4, 2012

Boots to Fro-Yo

When Lord John's Bootery shut its doors on 3rd Ave. and 29th St., it had been there since 1951, run by one family through three generations. It survived one tense rent renegotiation, nearly closing, in 2008. The owner told AMNY, "Hopefully we’ll be here for another 55 years."

That did not come to pass. The shop made it to 57 years and, in 2010, succumbed. The space has sat empty since--until now.


What Sel Saw, 2010

What has taken its place? We ask this every time an old-school New York business vanishes. There are only a handful of possible options: (1.) An upscale eatery/coffee shop, (2.) An upscale boutique, (3.) A bar you'd never go into, (4.) A bank, (5.) A chain store, (6.) A frozen yogurt shop. That's it. That's all we ever get.

For Lord John? It's a yet another 16 Handles.


photo: anonymous reader

Flaunt your flavor, all you "flavor bitches"! Woooo!


EV Grieve

22 comments:

Anonymous said...

Oh how i despise that particular chain. Making NY'ers fatter, one oversized yogurt bucket at a time

Filmatix said...

Ever have that silly, young conversation about going to Heaven and seeing Jimi Hendrix in concert with Janis Joplin, John Lennon, and dozens of other legends for all eternity?

NYC Chain-store Gentrification is like getting up there and realizing that they've been replaced by Three Doors Down, Sugar Ray, Creed, and Nickelback, playing back-to-back, forever and ever and ever...

Anonymous said...

Uhg!!

Anonymous said...

I'm gonna be honest here, I don't mind 16 Handles, that is, I don't mind their one location on 2nd Avenue. Just like any of these other streamlined antiseptic looking establishments, if there's maybe one, not a big deal. When they take over and make big contributions to the varnishing and vanishing of NYC then I get pissed.

By the way when was it okay for mainstream culture to start suddenly incorporating curse words into the way the communicate? 'Flavor Bitch'? What the fuck is that all about? Is that their way of being cutting edge, by putting curse words in an advertisement...for frozen yogurt? Look, I'm no prude and not offended easily. What I am offended by is a culture that is constantly in a state of having to prove their street-cred. Here's the deal New-New York: Street-Cred is over! When you white-wash an environment and turn it into the suburbs the credibility goes out the window. So if you think you're cool going to a 'Bitch' yogurt place, you have fun with that.

Have I already said I'm leaving New York when a good opportunity arises? I am!

Ms. said...

Aurgh@#@!$!

JAZ said...

RE: the 'Flavor Bitch' dog; that is pretty much the ultimate personification of the 'safe gritty' new NYC. The controlled faux edginess is the ultimate insult in its pretense.

I bet that dog answers to 'Cupcake'.

Marty Wombacher said...

Okay, I admit to eating Fro-Yo once in a while (I go to Flavaboom on 6th and 17th, which is locally owned) but how many of these places can this city support? Has anyone ever done a count of all the Fro-Yo places in Manhattan? Maybe they're money laundering fronts...yes, I've been watching too much Breaking Bad lately!

Pat said...

(7.) A nail salon.

Anonymous said...

To me this highlights how the problem is not necessarily that things are changing, but that the change always feels like a cheap generic downgrade. The old, unique thing is replaced with cookie-cutter crap.

As a thought experiment, you could have a hypothetical version of NYC where a business closing would actually be exciting, because some new, innovative, interesting thing would take its place. Change would be associated with fresh ideas in a dynamic city. Why is that so rare?

Jackofwits said...

Meanwhile, the landlord lost two years of the rent he had been getting from a reliable tenant of 57 years.

I have to wonder, how much was the rent before, how much was the rent the landlord wanted in 2010, and after loosing rent for two years, what was the rent the landlord accepted from the fro-yo stand.

And what the difference now is.

Yogurt is great, but are these yogurt stores a fad or eternal?

Ken Jacowitz

Anonymous said...

I used to think of Mountain Dew as "the nectar of the tards" but maybe in 2012 New York City, fro-yo deserves the mantel instead. Everything about this "Sixteen Handles" from the color schemes to the ad copy strikes me as off-putting, shameless, crass, shallow. Gawd, its enough to make me miss that Ben and Jerry store in the east village. Yet somehow it seems perfectly in tune with 2012 New York City. Lord John's Bootery was lucky to make it this far, let's face it.

On a more positive note, if you are looking for frozen treats in this area, fuck this place. Go to Ralph's Italian Ice on 24th st between 3rd and Lex instead. It is awesome, they got creamy flavors almost good as iced cream, and lots of them, non-dairy ices that are so tasty and fluffy you don't even notice they have no fat. It's a special place, those who know, go here, those who don't probably go to Sixteen Handles or some other dreadful, over-priced "fro-yo" joint. By the way what these companies are serving, it's not yogurt in the traditional sense of the word. Yogurt, for most of humanity's existence, is milk that has been cultured with certain bacteria. It is a healthful food with nutritional value. This red mango, five berries, sixteen handles shit, it's not that, it is only yogurt in the vaguest legal definition of the word. Go look it up, it's bullshit like everything else. So much for my positive note.

Anonymous said...

Wow you would almost think there is an increase in demand for frozen yogurt and a decrease in the demand for boots among residents of NYC. Surely this is just due to all the hipsters, right? All the native born New Yorkers demand just as many bootery related-services as they did in 1950.

Anonymous said...

Hey TCBY,

When did you become 16 Handles? And what does that mean exactly? Doesn't matter, b/c when me and my peeps are walking in the hood we like to hear ourselves say FRO YOOOOOOOOOOO. And we all look at each other and then race to see who can get in the door the fastest.

~Bryce Allen

laura said...

the sign is ugly like 7/11. as for mainstream culture using words like "bitch"- where have YOU been? rap is incorporated, gay is right in there, all fringe talk is now trickle down. remember media? & how fast this all travels? btw, frozen yogart has been around for years.

Anonymous said...

How about a teeny tiny cupcake shop. We really NEED that!

Anonymous said...

Hah. I lived upstairs in that building a few years ago. Run-down, rent stabilized, walk-up apartments. 428 ThirdAvenue. Mice, bedbugs and roaches. You name it, that building has it. That metal cellar door those three young ladies are on in the pic is covering a basement infested with waterbugs and roaches. Disgusting. Lord John's Bootery was ALWAYS empty. Full retail on expensive shoes, boots and Uggs. I was amazed it's stayed in business for as long as it had. I've bought shoes from them because they sometimes signed for and held packages for me while I was at work. It was a pretty sad store.

Pat said...

@Anonymous1:56 PM
I used to shop there. They sold boots and shoes for men and women, quality shoes that were comfortable to wear. It was a stiletto free zone and it suited me right down to the ground. I will miss them.

BabyDave said...

I went way back with Lord John's. I may not have been its most consistent customer, but I think it lasted so long because it was a pleasant, reliable place to shop. To have it tossed and replaced by a frozen-goodie chain outlet is dismaying.

Anonymous said...

Froyo is a necessity to bitches.

Anonymous said...

I shopped for years at Lord John going way back to 1967. Knew the owners well. They were lovely people and they carried quality merchandise. They weren't always as expensive as they became in later years. But then again, what isn't expensive these days. I was very sad to see them close.

Pat said...

For what it's worth, the Pinkberry at 25th Street & Third Avenue recently shuttered.

Grand St. said...

...and the Pinkberry at 18th and 8th, Pat. The end is nigh?