Friday, October 28, 2011

Maximo Change-O

Why I find this so entertaining, I'm not really sure.

The cafe on 13th and 6th began in January 2010 as a gelato place called Maximo Pino.


NSfreepress

In March 2011 it became Rockography, a "Hard Rock" kind of knock-off, complete with an advisory about "excessive alcohol consumption" and "extreme noise pollution." That lasted just a few months.



This summer it was totally renovated as the Blitz! Brasserie, the "neighborhood sports grille." But, apparently, the Blitz! hasn't worked out either.



Now, just months later, it's been renamed AGAIN--this time as The Pint of No Return. If all else fails, try a beer-related pun? They're serving craft beers and "chocolate stout cupcakes." They will also be participating in the Halloween Pub Crawl.

Craft beer, cupcakes, and pub crawls? This one might just have the winning combination.

28 comments:

Anonymous said...

what was there orginally before this cavalcade of stupidity?

Jeremiah Moss said...

i was trying to remember that. it was empty for quite a while--was a temporary Halloween Ricky's, then a temporary shoe store.

anyone remember?

joe said...

Before Maximo Pino, it was a Cosi... and before that, it was a combination Cosi/XandO (I think the XandO part was a bar). Years before THAT, it was a pretty filthy Greek diner. Not filthy in a good way, like Joe Jr's, filthy in a gross way.

EV Grieve said...

Wasn't this also briefly a Kenny Rogers Roasters? Before the Cosi?

Anonymous said...

Perhaps you can solve the mystery of Bruce's Bakery on 17th & 6th. They built out the whole place, had a grand opening and a few weeks later closed "due to water main break - reopening soon!"

That sign stayed there for several months and then the place was for lease. Now it's going to be a place for hummus.

Begging Naked said...

Now ya' got me thinkin'...there was a Smilers deli I remember a few doors down from there...made the best fries w/gravy :)

Jeremiah Moss said...

so maybe it was "always" just a whole lot of nothing?

that Bruce's Bakery is a mystery. maybe they sunk a lot of money into it, and the water main break just killed them?

maximum bob said...

Face it, the building is haunted.

joe said...

ev grieve:

yes! good memory. but, for the bonus question, what was the name of the old time candy store across the street?

mingusal said...

This is one of those seemingly cursed locations that has changed tenants many times over the years. With the nearby subway and PATH stations and sitting on the path between Chelsea and the Village it seems like it should be a good location, and I'm sure the landlord charges rent like it is, but instead it has been a business graveyard.

Businesses there have also been unduly plagued, it seems, by poor management decisions. From the aforementioned dreary and gross diner, to these indecisive jokers. I particularly remember XandO, which, unsatisfied with being a sort of nicer Starbucks, decided to go "upscale" and began telling customers they couldn't just sit down with some coffee and asking them if they had reservations! I was asked that question one rainy night when I walked into a more than half-empty XandO "cafe" seeking shelter and a warm cup o' something. When told by an especially unpleasant hostess that I couldn't be seated without a res, but only order from the counter, I just turned on my heels and strode back out into the rain never to return.

Caleo said...

Another haunted space that kills everything that attempts to make money there.
This space calls for a deep VanishingNewYork style excavation.
I vaguely remember a diner there more than 2 decades ago.
Cosi did manage to hang on for a few years. Since then, all others have been doomed.

Eli Balin said...

If someone could identify one of these death spots ten or twenty years ahead of time, they would be able to make an amazing (and kind of depressing) time-lapse movie.

Grand St. said...

There's another "death spot" about a block and a half south (b/w 11th and 12th). BLT Burger was just claimed as the latest victim, many restaurants having failed before it.

Marty Wombacher said...

The Bruce's Bakery place is one that I wondered about too. They claimed water damage, but yet I never saw any evidence or anyone working in there. I never ate there, choosing to stay loyal to the Hollywood Diner across the street.

maximum bob said...

http://www.brooklynpaper.com/stories/34/44/dtg_longislandrestaurant_2011_11_04_bk.html
Rebirth...

JAZ said...

@ Marty - Good man - the Hollywood Diner is the spot. Craving a matzo ball soup and a couple 3 Amstels right about now!

Artisanal Cupcakes, SATC, organic rooftop hummus, and the World's Largest TGIFs; the only thing headed in the wrong direction faster than this city is my lunch.

Anonymous said...

someday it will be charred earth and underwater.

Anonymous said...

I was a Kenny Rogers Roasters before Xando/Cosi.

Jeremiah Moss said...

tough to mourn the Cosi's and Kenny Rogers Roasters of the world. but maybe one day...when the earth is charred and underwater.

Mark said...

I had the same exact experience as Mingusal, except it was a snowy day at around 3 in the afternoon when the XanDo hostess asked us if we had reservations. I told her she must be joking and left. This location is beyond cursed.

Marty Wombacher said...

@JAZ: Thanks and I agree!

"the only thing headed in the wrong direction faster than this city is my lunch."

Ha ha ha! Great line!

City Of Strangers said...

Chocolate Stout Cupcakes - now there's an idea whose time has come!

T.

Anonymous said...

Bruce's 6th ave location is still listed on the website.
http://www.brucesbakery.com/pages/menuandlocations.aspx
They have a place in Great Neck LI.
Bruces baker to the stars does wholesale in the city as well, I see their van around.

Did BLT burger go out? I've never been there, but I walked by it last night during the parade and it appeared to be open for business.

Grand St. said...

Last Anon-

You're right re: BLT Burger. I had noticed a 'For Rent' sign on the building but, on second inspection, it's for an apt. above the restaurant.

McBends said...

THAT's it. The Greek diner. That's what I remember.

McBends said...

Also, what was the deli on 16th and 6th, NW corner? I worked on 17th between 5th and 6th in the 90s and they made the best sandwiches.

Anonymous said...

I've gone into the new place a few times now. From what I've heard talking to the staff there, all of the last four incarnations belonged to the same guy. Apparently he just can't make up his mind and keeps pulling the plug... I like this place better than the last few, but the staff has already been overhauled yet again, and it looks like it might not last past the winter :(

Anonymous said...

6th & 16th, still there. Terry's "Gourmet" Deli. great sandwiches, salad, mosy food, esp. Trinidad foods, rotis, etc.