Tuesday, May 11, 2010

Diesel Idiocracy

A thorn in my side is that Stupid ad campaign from Diesel. It's a sure sign of the Idiocracy to come, the Idiocracy that has already arrived. (See the movie, if you haven't yet.) So when I was walking past a Diesel store on 5th Avenue and saw the announcement for their Stupid contest, I had to go in.



I'd never ventured into a Diesel store before and I was awe-struck to find many references to stupidity. The Stupid campaign has apparently been so successful, it's being expanded into $50 T-shirts and the "Faces of Stupid Contest."

To enter, you go to a Diesel store, get a "Be Stupid" sticker, stick it on your forehead, take a picture of yourself with the sticker on your face, and send it in with a story about the stupidest thing you've ever done. If you are the stupidest person ever, you win.

You win an iPad, so you can, you know, stare into yet another glowing rectangle for awhile and then feel even more bored and unhappy when you put it down.



Now, of course I realize that I am, in a sense, helping Diesel to advertise by spreading their stupidity virally. I am not stupid. But I do think this campaign is worth critiquing--as Diesel admits, smart people critique.



However, all this blogging, all this staring into a screen, has partially stunted my ability to pursue a single topic at any significant length. (The New World Order's master plan is working.)

So I'll just let some unknowable Wikipedia writer explain the Idiocratic End Times that are upon us: "the world has degenerated into a dystopia where advertising, commercialism, and cultural anti-intellectualism run rampant and dysgenic pressure has resulted in a uniformly stupid human society devoid of individual responsibility or consequences."

Sound familiar?

7 comments:

Bryan said...

This is clearly the after-effect of eight years with Forrest Gump as President.

EV Grieve said...

Yeah, yeah... but you know you're rockin those Diesel men's Zaf Bootcut Jeans in 72J Wash, bra.

And, in the future, please make your posts shorter. I had to stop reading...

Oh, got an IM!

Heh. Anyway, I think people are competing in the "Faces of Stupid Contest" every weekend in the EV...

Bowery Boogie said...

stupid is as stupid does.

Roberta said...

This campaign is positively vile. As if I needed another reason to not shop at Diesel....

Rui said...

your blog is amazing, jeremiah, even tough i have a lot to catch up on reading it.
stay smart.
and best rgds. ;)

Jeremiah Moss said...

if you haven't seen Idiocracy, please do. it's a warning from our very stupid future.

Goggla said...

So...where's your pic? ;)