Last month, the New York Times devoted an entire article to the rise of the word "douche" on television. They write, "In total, the word has surfaced at least 76 times already this year on 26 prime-time network series... That is up from 30 uses on 15 shows in all of 2007 and just six instances on four programs in 2005." Furthermore, writes Edward Wyatt, "the word 'douche' is neither obscene nor profane--although this usage is certainly offensive to many people."
More recently, Details detailed the rise of the "Douchefag," angering some gay men with their two-page spread on the topic.
I recalled back to last spring, when a debate began in the comments section of my post on Loudmouth Weather about the merits of the words "douche" and "douchebag" as descriptors of a certain type of Manhattanite.
One anonymous commenter said, "These words strike me as misogynist." Another commenter, Marjorie, responded, "i'm a feminist and i say 'douchebag'! ...since douching is a patriarchal conspiracy designed to make women self-conscious and sell them a dangerous product they do not need, calling someone a douche does not insult women."
Today, the douche debate continues.
Melinda Mattos of Shameless tackles the feminist issue as she explores the origins of 'douchebag' as an insult and the history of douching in America. She wonders, "Should a feminist word nerd like me be calling people douchebags?" In the end, she decides that it's a good thing.
A similar debate about the possible sexist nature of the term came up on the blog Pandagon, where Amanda Marcotte used the term "Doucheoisie."
As an amateur neologist, I like new words. And I like stories about where words come from and how people feel about certain words. (For example, celebu-everything.) One of the neologisms I am enjoying right now is this "Doucheoisie." It raises yunnie-ism to the level of an entire class.
I'm not sure if this word has yet been uttered on prime-time television, but maybe it's time.