Monday, July 14, 2008

Barocco Opens 9th

My prediction about the cafe coming to the beleaguered block of 9th Ave between 17th and 18th was both right and wrong. It isn't Emerman (as Grub Street attested: "the new outpost, a slightly larger and more upscale version of the Union Square standby, will be called Barocco Café"), but it is a taste of what's to come for this block.

And it isn't even in the controversial Moinian building.



Just opened yesterday, the place was empty and the service warm and friendly. The decor is upscale, as promised. So far, they have things like 8-dollar sandwiches, quiche, baked goods, and inexpensive salads, but they hope to soon be serving wine and possibly brunch.

Brunch. On this block. Just let that one sink in.

4 comments:

Anonymous said...

Hope you yielded your J-Reaper power on this place. Shutterwatch to come soon?

Anonymous said...

OMG! the interior is so nothing. More atmosphere, across the street in the projects. Somehow I don't feel like this place has a long shelf life.

Anonymous said...

I live up the block, and Barocco's probably not be what this stretch of 9th needs, but for what it's worth, the one at Union Sq. is a decent lunch place with a (likewise) really nice staff.
...and it's not another Subway.

L'Emmerdeur said...

That sorta looks like where I would expect to take my written exam for my driver's lincense.

Yeah, DMV chic, NICE.