In the window of West 10th Street's Kid-O ("modern design for modern kids"), I spotted this familiar-looking structure. A condo for kids? I'm afraid so.
Made by Momoll in Switzerland, the Plexiglass Playtower "can be expanded in height (almost) without limit," just like the limitless, ever-rising glass towers of our city. It features floor-to-ceiling windows for maximum exposure, just like the real things in our panopticon metropolis.
Of course it makes sense that a generation of children raised in glass boxes would want to play in glass boxes furnished with plain wooden blocks and not in carpeted, wallpapered Victorian dollhouses filled with teeny-tiny details. And maybe, though its one-dimensionality lacks all depth, the simplicity of a modernist toy sparks creativity.
Still, I can't help believing that the Plexiglass Playtower, like all the stuff at Kid-O, is really for parents who don't want bright and chaotic, messy toys clashing with their minimalist ultra-modern decor.
photo from Momoll
P.S. The tower sells for $350. I figure that's about $130 per square foot. A bargain in these inflated days--maybe we should all "minimalize" ourselves and move in. And, look, there's room to park our private helicopters!
*Addendum: The Times writes about parents who wish their kids wouldn't disrupt their modern decor.